My journey so far

Embracing the Power of Transformation

My journey has been anything but ordinary.

When I graduated, I never could have predicted where my journey would take me.

Driven by a passion for helping others and a belief in the power of transformation, I’ve found myself in roles I hadn’t imagined but that perfectly align with my desire to make an impact. I’ve dedicated my career to creating spaces where people feel empowered to embrace their journeys—whatever they may look like. With a foundation in psychology and a love for storytelling, I’ve navigated transitions, launched a blog that would become a beacon for many, and used my voice to build connections across diverse communities. Here’s how one idea evolved into a career focused on resilience, purpose, and growth.

1. The Spark of an Idea

It all began with a single, random thought on a beach walk: to create a place for real, honest conversations about self-love, confidence, and resilience. I wanted to call it Everybody Beautiful. With a background in psychology and a love for writing, I knew I could use my voice to help others. In 2010, I launched my blog—a small space on the internet dedicated to discussing the highs, lows, and everything in between of personal growth and well-being.

This decision changed my life.

2. Taking Action: Turning Vision into Reality

As I shared stories and insights, what began as a personal project quickly gained momentum. I recognized a need for meaningful content that resonated with those facing similar journeys, so I poured myself into creating a platform with purpose.

Through interviews with experts and articles on resilience and self-care, I shaped my blog into a community where readers could feel seen, supported, and inspired to embrace their own paths confidently.

3. Embracing Transitions: Moving with Purpose

My career evolved alongside my personal journey. Each move, from Ottawa to Victoria, BC, and then Toronto, brought new perspectives and challenges that enriched my approach to life and work.

I learned that transitions, though daunting, are powerful opportunities for growth. Each city left its mark on me, broadening my worldview and deepening my appreciation for the adaptability and strength we all carry within.

4. Building Impactful Careers: A Focus on Digital Strategy and Empowerment

While growing my blog, I also channeled my skills into impactful roles in digital strategy and communications with the Government of Canada. I led efforts in public health communication and digital transformation, working on projects that kept Canadians informed during the pandemic. My experience helped me connect with audiences in meaningful ways, mobilizing knowledge and creating resources that support individuals and communities through challenging times.

5. Creating Lasting Change

Today, my career has grown from a single blog post to a thriving platform of empowerment, inspiration, and impact. As a creative director, award-winning blogger, and strategist, I am driven by a commitment to create change and celebrate the journey of every woman who dares to embrace her path. My story reflects that with each idea, each step forward, and each chapter, there’s an opportunity to make a difference, inspire growth, and build a future filled with resilience and purpose.